Privacy policy

Last Updated: September 23, 2026

Black Hills Moto respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use and protect it, and the circumstances in which information may be shared.

Information We Collect

We may collect personal information when you visit our website, create an account, place an order, contact customer support, request product assistance, sign up for communications, or otherwise interact with Black Hills Moto.

Depending on the interaction, this information may include:

  • Name
  • Email address
  • Mailing or shipping address
  • Telephone number
  • Order and transaction information
  • Product information
  • Customer service and product support inquiries
  • Other information you voluntarily provide to us

Payment information submitted during a purchase is processed through our payment service providers. Black Hills Moto does not directly store complete credit or debit card information after a transaction has been processed.

How We Use Your Information

We may use information we collect to:

  • Process and fulfill orders and transactions
  • Provide customer service
  • Respond to questions and inquiries
  • Provide product and technical support
  • Communicate regarding orders, accounts, products, or support requests
  • Verify information and help prevent fraud
  • Maintain appropriate business and customer-service records
  • Improve our products, services, website, and customer experience
  • Send marketing or promotional communications when you have requested or consented to receive them
  • Comply with applicable business, marketplace, regulatory, and legal requirements

Amazon and Third-Party Product Support

Black Hills Moto provides authorized product support services for select brands sold through Amazon and may provide similar support through other third-party marketplaces or services.

When you contact a participating brand for product support through Amazon or another third-party service, we may receive information necessary to assist with your request. This may include your name, contact information, product information, order-related information made available for support purposes, and details regarding your product or support inquiry.

We may use this information to:

  • Respond to product questions
  • Troubleshoot product issues
  • Provide product, fitment, warranty, or technical assistance
  • Follow up regarding an existing support request
  • Maintain appropriate customer-service records
  • Coordinate with the applicable brand when necessary to resolve a support request
  • Comply with applicable marketplace, business, and legal requirements

Information received through Amazon or other third-party product-support services will not be used to add you to Black Hills Moto marketing or promotional communications unless you separately request or consent to receive those communications.

Phone Numbers and Communications

We may use a telephone number you provide for:

  • Customer support and responding to inquiries
  • Order, account, service, and transactional communications
  • Product-support communications
  • Identity verification and fraud prevention
  • Marketing or promotional messages when you have provided applicable consent

We do not use mobile information obtained through product-support interactions for unrelated marketing without appropriate consent.

How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or misuse.

Access to personal information is limited to personnel and service providers who require the information to perform appropriate business functions. Sensitive information transmitted through our website is protected using appropriate security technologies.

Payment transactions are processed through payment service providers and are not directly stored or processed on Black Hills Moto's servers.

Cookies and Website Technologies

Our website uses cookies and similar technologies to support website functionality, remember preferences and shopping-cart information, understand website usage, and improve the customer experience.

You may control cookies through your browser settings. Disabling certain cookies may cause some website features to function differently or become unavailable.

Sharing of Information

We do not sell personal information.

We may disclose personal information to service providers and other parties when reasonably necessary to operate our business, process transactions, fulfill orders, provide customer or product support, deliver services, prevent fraud, comply with marketplace requirements, or comply with applicable law.

When providing authorized product support for a participating brand, information may also be shared with that brand or appropriate service providers when reasonably necessary to address the customer's support request.

We may also disclose information when required by law, legal process, subpoena, court order, or other lawful governmental request.

Third-Party Services and Links

Our website and services may interact with or contain links to third-party websites, platforms, payment providers, marketplaces, or other services. Those third parties maintain their own privacy practices, and their handling of information is governed by their respective privacy policies.

Black Hills Moto is not responsible for the privacy practices or content of third-party websites or services.

Marketing Communications

We may send promotional email or text communications when you have requested or consented to receive them.

You may unsubscribe from promotional emails using the unsubscribe link included in those messages or by contacting us at support@bhmoto.com.

Transactional, customer-service, product-support, security, or other non-marketing communications may still be sent when necessary to provide requested services or administer an existing transaction or support request.

Children's Privacy

Our website and services are not specifically directed toward children under 13, and we do not knowingly solicit personal information from children under 13 through our website.

Your Privacy Choices

Depending on your location and applicable law, you may have certain rights or choices concerning your personal information.

You may contact us to request information about your personal information, request corrections, or make other applicable privacy requests. You may also update certain account information by logging into your Black Hills Moto account.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or our handling of personal information, please contact us:

Black Hills Moto
215 Industrial Dr.
Spearfish, SD 57783
USA
support@bhmoto.com